The private engagement

The Maximum Leverage X-ray

Two concentrated hours focused entirely on finding what your business has become too busy, too adapted or too close to see.

Book your Maximum Leverage X-ray Run the calculator first

Default engagement: 120 minutes • $5,000 USD • 30-day value guarantee

Sound familiar?

As a founder or CEO, have you ever had these thoughts?

Once a business reaches a certain level of complexity, the friction is rarely about working harder. It is usually trapped capacity, wasted energy and systems that have not kept up with the vision.

“Our payroll keeps growing, but every important decision still waits in line at my desk.”

You have become the human glue. The move: map where your time goes and turn repeat decisions into clear frameworks.

“My best operations leader is drowning — and if they leave, half the business walks out the door.”

Key-person dependence. The move: protect them before burnout turns into a resignation.

“Why does routine paperwork and admin feel like running uphill in knee-deep mud?”

Work that runs against how you naturally take action. The move: line roles up with natural strengths.

“A custom tool would transform our sales — but the agency quote was six figures and most of a year.”

Build cycles too slow to test an idea. The move: build a usable Version One first, like the Fleet Savings Explorer.

“I have ten high-value ideas in my head, but my team takes months just to produce a first draft.”

Building Version 10 before testing Version 1. The move: get a working first version in front of people quickly.

Tick any that sound like you.

Apply for the X-Ray

These are common founder experiences used for illustration, not quotes from specific clients.

What this is

Focused discernment followed by practical movement.

The objective is to expose a small number of leverage points that can materially improve capacity, reduce dependency, protect key people or get an important opportunity moving.

People

Where is energy being wasted, overloaded or placed in the wrong work?

Systems

What can disappear, simplify, move, automate or become institutional knowledge?

Opportunity

What unfinished idea, trapped IP or unmonetized capability deserves action?

Required pre-work for the two-hour X-ray

Better inputs before the clock starts.

Kolbe A

Measures conation: how you naturally take action and solve problems. Purchased separately.

Working Genius (optional)

Identifies work that provides genius, competency or frustration. A nice-to-have, not required.

Business Discernment Brief

Your top opportunities, redundancies, outdated systems, bureaucracy and recurring friction.

Inside the 120 minutes

Reality → people → systems → opportunity → discernment.

Reality

What is actually happening and consuming disproportionate attention?

People

Who creates disproportionate value, carries too much or would hurt to lose?

Systems

Which 15-step process only needs 10? What should stop, move, document or automate?

Opportunity

What can existing knowledge, distribution, technology or talent create?

Discernment

What matters now? What should wait? What is the Version One?

Choose the depth of work

Five ways to put Richard’s discernment to work.

$3,500

60-minute Discovery Review

A focused review with actionable suggestions. This is not a co-work build session.

$5,000 · DEFAULT

2-hour Maximum Leverage X-ray

Pre-work compresses discovery so the two-hour block can focus on discernment, priorities and movement.

$7,500

4-hour Working Session

Twice the working time without doubling the $5,000 investment.

$15,000

Book Richard for an entire day

A full day focused on the highest-leverage problems, systems and Version One builds.

$25,000

Book Richard for two solid days

Two days of concentrated work where the scope requires deeper discernment, building and transfer.

30-day value guarantee · core X-ray

Meaningful value—or request a refund.

If the $5,000 Maximum Leverage X-ray genuinely did not create meaningful value, Richard does not want your money.

The process has already been used in practice.

The documented four-hour founder session used the same discernment and leverage process now formalized as the Maximum Leverage X-ray. The original session included additional discussion because the current pre-work did not yet exist.

The pre-work is what makes the core process possible inside a focused two-hour block.

Two hours can be expensive. So can another year solving the wrong problem.

Book your Maximum Leverage X-ray