The vision is trapped in your head
He helps extract the context, clarify the objective and make the next step easier to see.
Why Richard Canfield
He sees the connections. Then helps you build what's missing.
Between people, recurring problems and unrealized possibilities, Richard looks for the move that can make the biggest difference—and helps turn it into something practical.
Years of curiosity about what makes people tick have shaped how he listens, asks questions, connects ideas and works alongside founders and teams.
A lifelong student of what makes people tick
Understanding people started with understanding himself.
Richard has spent years learning from clients, colleagues, entrepreneurs, books and conversations. One question kept pulling him back: why do some kinds of work feel natural and energizing, while others take so much effort?
That curiosity led him to explore how he thinks, takes action, communicates and contributes. Through Strategic Coach and Dan Sullivan's concept of Unique Ability®, he began putting clearer language around the work he most enjoys and does best.
Richard collects assessments—and returns to them. He compares their insights with his experience, what others notice and what happens in real work. Over time, that practice has helped him recognize where his contribution is strongest and where collaboration matters.
Unique Ability®
A clearer way to describe your best contribution.
Developed by Dan Sullivan and Strategic Coach, Unique Ability brings attention to the activities you love doing, do particularly well and want to keep improving.
For Richard, it provides a useful question: Where can my way of seeing and working create the most value for someone else?
Explore the original concept ↗Richard's contribution, in plain language
Find the hidden leverage. Make it usable.
Richard recognizes hidden leverage in complicated situations and turns people's knowledge, recurring problems and unrealized ideas into simpler strategies, practical tools and usable systems.
Your best people carry too much
He looks at the person, the responsibilities and the system around them—not just their job title.
The same frustration keeps returning
He asks what can disappear, simplify, move or become a repeatable process.
The idea needs a first version
He helps create something tangible enough to inspect, test and improve.
The tools behind the self-discovery
Different lenses. A more useful understanding.
These tools explore different aspects of people and work. Together with experience and feedback, they helped Richard understand how he can contribute most effectively.
Evaluate the idea. Invent a way forward.
Working Genius gives people a language for the types of work that bring energy or frustration. Richard's reported areas of genius are Discernment and Invention.
- Discernment
- Evaluating an idea or situation, recognizing patterns and considering whether it is likely to work.
- Invention
- Creating ideas and solutions when the answer is unclear or has not been built yet.
What you experience: questions that test the idea, followed by practical options for moving it forward.
About the Working Genius model ↗Understand how action comes naturally.
Kolbe explores instinctive ways of taking action. It measures a different dimension from personality or intelligence.
Richard's result helps explain his comfort with uncertainty, trying a new approach and making an idea tangible. He uses that self-knowledge to choose useful work and collaborate with people who contribute differently.
What you experience: a willingness to enter an unclear situation and work toward a usable first version.
About the Kolbe A Index ↗Explore Richard's other assessment results
These are Richard's reported results. They offer additional vocabulary for reflection; they are not a combined score or a prediction of business results.
| Tool | Richard's reported themes | How Richard connects it to his work |
|---|---|---|
| CliftonStrengths | Input, Developer, Ideation, Communication, Self-Assurance | Gathering ideas, seeing potential, explaining and moving with confidence. |
| Builder Profile | Knowledge, Relationship, Risk, Determination | Learning, connecting with people and persisting through uncertainty. |
| Fascination Advantage | Innovation + Power | Exploring fresh approaches with a sense of direction. |
Putting understanding into practice
The person matters as much as the process.
Understanding himself made Richard more interested in understanding others: what gives them energy, how they approach a problem and where their contribution belongs.
As a Kolbe Certified™ Consultant and Youth Specialist, Richard brings that curiosity to conversations about people, responsibilities and collaboration. The aim is to make better use of the person's contribution and build a more supportive way of working.
Author · educator · host
Curiosity becomes more valuable when it is shared.
Published work + practitioner leadership
Books, leadership and people who know Richard's work.
Richard has co-authored five Amazon best-selling books with Jayson Lowe, serves on the Nelson Nash Institute Practitioner Council, and teaches through books, workshops and the Wealth on Main Street podcast.
Co-author and podcast co-host with Jayson Lowe
Richard and Jayson have written five Amazon best-selling books together. They also co-host Wealth on Main Street, helping families and business owners understand financial control and generational wealth.
Original podcast website
Explore Wealth on Main Street ↗
Nelson Nash Institute Practitioner Council
Richard serves on the Practitioner Council, mentors practitioners and contributes as a speaker and educator. He learned directly from Nelson Nash and participated in the documentary preserving Nash's message.
Institute profile and source
Read the institute's account ↗Dennis Yu on working with Richard
“he simplifies complex financial systems without ever pushing a sale.”
Dennis's published account describes sharing stages and podcast conversations with Richard, and how Richard makes complex ideas understandable.
Read the original commentary
Dennis's article ↗These photographs and sources document relationships and shared work. They are not endorsements of the Leverage X-Ray offer.
What this looks like in practice
Let the work make the connection.
Fleet Savings Explorer
A dinner conversation became a website concept, a five-vehicle fleet calculator and a complete handoff. The founder described a major improvement in usability and visual appeal.
Read the case studyFounder operating system
A four-hour working session explored leadership, founder dependence and recurring work. The case study separates capacity assumptions from achieved results.
Read the case studyIBC Integrity Guard
Recurring organizational concerns became a structured Version One for monitoring, evidence, human review and response development.
Read the case studyThe case studies cover different scopes and stages of work. They do not establish a guaranteed outcome from a 120-minute engagement.
Optional background
Want to hear Richard explain an idea?
Watch a longer conversation here, or continue to the case studies and engagement details.
Watch Richard's BetterWealth conversation on this page
Infinite Banking background · 2024
With Caleb Guilliams on BetterWealth
A discussion of Infinite Banking that shows how Richard uses examples, responds to questions and explains an unfamiliar idea.
Historical educational content. This is separate from the Maximum Leverage X-ray consulting engagement.
Original source and other interviews (external links)
Bring Richard the situation you're ready to think through.
A complicated decision. A recurring frustration. An important idea that needs a practical starting point.